How Radix new TLDs fare with End-Consumers ?

Radix  produced an infographic based on an ICANN survey to analyze how their new strings are doing with consumers.

Some of the ICANN results:

•  52% of surveyed consumers were aware of at least 1 new gTLD presented to them
•  7 out of 10 of new-gTLD-aware consumers had visited a site on a new gTLD
• Volume vs. Consumer mindshare: TLDs that top the charts in terms of domain volumes don’t necessarily own equal amount of consumer mind share
• Time in Market does not impact Consumer Awareness: The amount of time that a TLD has been live for is not proportional to the customer awareness for the extension

Radix delved deeper into how .online and .website fared with consumers.

Radix the registry for .ONLINE announced today that .Online is the fastest gTLD to sell 100,000 domains names since their launch less than 3 months ago.

After a very successful launch which broke all new gTLD records with 38,000 domain names registered in the first 24 hours of General Availability, .online surpassed 100,000 domain registrations this morning.

The 100,000th domain to be registered was myfamilyroots.online that came through eNom.

This milestone comes at a time as Radix also surpasses 1 million Domains Under Management.

A quick scan of the .online zone through DataProvider pulls out some interesting data points according to Radix:

• 100+ .online sites are in the Alexa.com top 1 million & it’s the 2nd fastest new domain extension in terms of new additions to the Alexa 1 million list (for the last 30 days)

• 70% of .online domain names are between 3-10 characters

• 28,500+ .online domains already have developed sites in just 2.5 months of launch. This excludes sites with parked & placeholder pages.  Of those developed sites, there are a total of 246,085 pages and 9,727 are optimized for mobile or have a mobile version.

• 42,100+ of .online domains have MX records.

• Language

o 56% sites in English
o 19.4% sites in German
o 8.6% sites in Dutch
o 4.9% sites in Russian
o 2.1% sites in French

A look inside .Online’s strong debut.

By all accounts, .Online had a great first day yesterday. It got over 30,000 registrations. Its overnight zone file now sits at about 35,000 names.

I dug through the zone file to look for patterns. Here’s what I found…

Here are three companies that registered a lot of domains. There might be others, but these companies pointed the names to their corporate nameservers:

• Microsoft – 40 domains including msn.online, skype.online and windows10.online
• Bank of America – 39 domains including bac.online, bofa.online and instinct.online
• Home Depot – 30 domains including hdx.online, thehomedepot.online and workforce.online

1&1 crushed it. According to nTLD Stats, it has registered close to 15,000 .online domains so far. I suspect this is due to two things:

• Harvesting its pre-order list.
• $9.99 introductory price

Here are the domain parking companies that pop out as having the most new .online names on their nameservers:

• Sedo 678
• Domain Name Sales 338
• GoDaddy Cash Parking 235

Domain investors clearly got in on the action. Chad Wright went big, and Ben Inc (Ben Van Dyk) got 299.

Finally, here’s a chart showing how many domains were registered by SLD length, up to 20 characters:

Many of the three character domains were three digits. There were a total of 865 domains registered that started with a number.